Current:Home > NewsTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -AssetBase
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-17 08:24:16
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (77)
Related
- Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
- South Korea, US and Japan condemn North Korea’s alleged supply of munitions to Russia
- Trump isn’t accustomed to restrictions. That’s beginning to test the legal system
- Venezuela’s attorney general opens investigation against opposition presidential primary organizers
- Highlights from Trump’s interview with Time magazine
- FDA gathering information on woman who allegedly died after drinking Panera Bread lemonade
- Jeff Landry lays out his plans for the transition into the Louisiana governor’s position
- The last Beatles song, 'Now and Then,' finally arrives after more than 40 years
- Former Danish minister for Greenland discusses Trump's push to acquire island
- Turbocharged Otis caught forecasters and Mexico off-guard. Scientists aren’t sure why
Ranking
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- American man indicted on murder charges over an attack on 2 US tourists near a German castle
- Hamas official calls for stronger intervention by regional allies in its war with Israel
- RHOBH: Kyle Richards & Mauricio Umansky Have Tense Confrontation About Control Prior to Separation
- Travis Hunter, the 2
- House from hit Netflix show 'Sex Education' now on the market for sale, listed for $1.8M
- Police identify man found dead in Nebraska apartment building chimney
- The problem with canceling Jon Stewart: Apple bowed to Chinese government censorship
Recommendation
Former longtime South Carolina congressman John Spratt dies at 82
Meet Kendi: See photos of the new baby giraffe just born at the Oakland Zoo
At least 18 killed in Lewiston, Maine, mass shootings as police hunt for gunman
New organic rules announced by USDA tighten restrictions on livestock and poultry producers
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
California man wins $82 million from state's jackpot, largest winner in more than a decade
'American Horror Stories': Release date, cast, trailer, how to watch 'AHS' spinoff series
Apple's iOS 17.1 update includes new features for AirDrop, StandBy and Apple Music