Current:Home > ScamsAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -AssetBase
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-28 00:05:41
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (2586)
Related
- Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
- Dealing with a migraine? Here's how to get rid of it, according to the experts.
- The Bachelor's Kelsey Anderson Has Important News for Joey Graziadei in Sneak Peek
- Prince William and Prince Harry Honor Late Mom Princess Diana With Separate Appearances
- Jorge Ramos reveals his final day with 'Noticiero Univision': 'It's been quite a ride'
- ‘It was the life raft’: Transgender people find a safe haven in Florida’s capital city
- Tornadoes have left a trail of destruction in the central US. At least 3 are dead in Ohio
- Hard-throwing teens draw scouts, scholarships. More and more, they may also need Tommy John surgery
- The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
- General Hospital Actress Robyn Bernard Found Dead in Open Field
Ranking
- The Super Bowl could end in a 'three
- Biden backs Schumer after senator calls for new elections in Israel
- The Bachelor's Kelsey Anderson Has Important News for Joey Graziadei in Sneak Peek
- 'Significant injuries' reported in Indiana amid tornado outbreak, police can't confirm deaths
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- General Hospital Actress Robyn Bernard Found Dead in Open Field
- Hans Zimmer will tour US for first time in 7 years, hit 17 cities
- Vikings land first-round NFL draft pick in trade with Texans, adding ammo for possible QB move
Recommendation
Will the 'Yellowstone' finale be the last episode? What we know about Season 6, spinoffs
Kacey Musgraves offers clear-eyed candor as she explores a 'Deeper Well'
Starbucks faces lawsuit for tacking on charge for nondairy milk in drinks
Exclusive: Social Security chief vows to fix cruel-hearted overpayment clawbacks
Travis Hunter, the 2
Mississippi ballot initiative process faces narrowing path to being restored
Denying same-sex marriage is unconstitutional, a Japanese high court says
Cable TV providers will have to show total cost of subscriptions, FCC says